Which pages. In what order. And why.
Before anyone touches a design, we plan the site: which pages it needs, how a customer moves through them, which services deserve their own page, and which towns genuinely earn one. You see the plan in writing and approve it before anything gets built.
We turn your business into a page plan.
This is desk work on our side, so your time cost is small: one review, one round of questions, one approval. We take everything from the discovery conversation and decide what actually belongs on your site. Not the most pages. The right ones, each with a job.
What you do
- Read the page plan and tell us what’s missing or wrong
- Confirm which services matter most to the business
- Confirm the towns are the ones you really want work from
- Approve the plan before design starts
What we do
- Decide which pages the site needs, and which it doesn’t
- Plan the path a customer takes from landing to contacting you
- Sort out which services and towns earn their own page
- Put the whole thing in writing, with the price attached
A plan you can hold us to.
A written page plan
Every page the site will have, and what each one is for. No mystery scope, no “we’ll figure it out as we go.”
A page for every service that earns one
Your main services get room to be explained properly instead of being crammed into one bullet list on a single “Services” page.
Town pages only where they’re honest
We build pages for the towns you actually serve and can say something real about. We don’t paper the map with fifty copy-paste pages.
A scope with a price on it
The plan comes with the total cost, the payment schedule, and what’s included. You approve it before a single pixel exists.
Skipped planning looks like a crammed homepage.
You’ve seen the site that skipped this step: five services squeezed onto one page, no way to tell what the business is best at, and a visitor who leaves because finding the answer felt like work. A website without a plan is just a pile of pages. Planning first is how yours becomes a path that ends with a customer contacting you.
The right structure starts with your business.
Tell us your services and towns. We’ll recommend the structure before we quote a dime.